You are now ready to embark on your new website – very exciting! Now, it’s important to ensure the website text content is great.

At Nettl Cambridge we believe that the most amazing website with poor content is not going to work well.

This blog is a short website content writing guide which will help you write content that will impress your potential website viewers and lead to enquiries, sales and bookings.

Step 1: Create a blank document

You can use any tool you feel comfortable with. E.g. Pages, Google Docs or Microsoft Word. This is where you’re going to write your website content.

Step 2: Write down page titles for your new website

In this document, write down the each page/product titles that’ll be on your new website. It’s worth making these font sizes bigger, bold or underlined, to distinguish the titles as page titles, rather than sub-headings (which we cover further down).

Step 3: Write notes under each page title

Note writing under each page title is a good idea so all of the areas which you need to mention on the page. This could include things like:

  • USPs – Your unique selling points
  • Guarantees
  • Reviews
  • Services
  • Links to external/internal resources and information
  • Anything else that you want to include

Step 4: Add sub-titles for each page

Based on your notes, make sub-titles under each of your page titles. These sub-titles will make the structure of your page. You need to consider the journey of your potential customers:

  • What do they want to know first?
  • What is your main call to action?
  • What is going to hold them on that page and keep them reading?
  • How will you build trust with them?

Extra tips:

  • If you are writing content for pages that are going to be somewhat similar e.g. service pages / product descriptions / project pages, try to keep the structure of these pages similar.
  • Consider your main SEO keyword(s) for the page. Try to naturally include the keyword in the sub-titles.

Step 5: Write your website content

You’ve done the hard part in preparing. Now go ahead and write the website content for your new website!

Extra tips:

  • Include links to internal and external pages and resources
  • Consider your website keywords and use them where they fit naturally
  • Write your content with customer in mind – what do they care about most – the entire history of your business, or how you can help them with your product or service?
  • Keep the content short, sweet and break long pieces of content up into lists and sub-headings where possible
  • Build trust with your potential customers – include things that they care about and will fill them with confident to purchase or contact you